RFK Racing today announced a multi-year sponsor partnership with Trimble, a global technology company that enables essential industries including construction, geospatial and transportation.
The collaboration between Trimble and RFK will debut during the 2025 NASCAR season with Trimble’s primary sponsorship on Ryan Preece’s No. 60 Ford Mustang and Chris Buescher’s No. 17 Ford Mustang, beginning with Preece’s entry at Nashville Superspeedway on June 1. Trimble will increase its involvement across RFK Racing’s full fleet in upcoming seasons, including Brad Keselowski’s No. 6 Ford Mustang.
The collaboration is rooted in a shared passion for innovation, precision, and high-performance teamwork.
“This is a high-profile opportunity to expand awareness of Trimble by supporting a leading NASCAR team with a technology vision closely aligned with our own,” said Rob Painter, president and CEO of Trimble. “Both organizations focus on cohesive technology ecosystems and data-driven precision as the formula for winning in dynamic and intensely competitive environments.”
“NASCAR’s 90 million fans include more than 17 million associated with the industry sectors we serve,” said Painter. “The opportunity to join these stakeholders in the exciting NASCAR environment and to collaborate within the RFK TeK Alliance make this a compelling investment for Trimble.”
“Partnering with a forward-thinking, technology-driven company like Trimble is a great fit for RFK Racing,” said Steve Newmark, president of RFK Racing. “Our team and Trimble operate in fast-paced, high-performance environments that demand precision and innovation. Their deep expertise and commitment to technology will bring valuable perspective and collaboration to our program.”
Trimble will also join the RFK TeK Alliance, a collaborative platform where technology-oriented sponsors work together to test and refine products in applied racing and operational environments.
“Every week in NASCAR feels like a science project, where we’re constantly testing, learning, and improving,” said RFK Racing driver and co-owner Brad Keselowski. “Partnering with Trimble allows us to do more of that work in the digital space, refining our performance virtually before we ever hit the track. That kind of innovation is not only smart, it’s essential in today’s competitive environment.”
Why RFK Racing?
For Trimble, this partnership is about shared vision and drive. Much like our customers who face complex challenges and intense competition every day, RFK Racing operates in a high-pressure, constantly evolving environment. As Brad Keselowski, co-owner and driver at RFK Racing, puts it, “NASCAR is a weekly science experiment.” Every race presents a unique set of variables, from track conditions to weather to rule changes. Success hinges on the ability to analyze data, adapt strategies in real-time, and embrace the inevitability of failure as a learning opportunity.
Integrating Technology for Track and Business Success
The Trimble partnership represents a significant step for RFK Racing as they aim to become “the technology brand from a team perspective of NASCAR.” With its recent expansion from two to three cars, RFK Racing is focused on streamlining workflows and systems, and it sees technologies like digital twins as vital for both internal efficiency and fan engagement.
Trimble will work with RFK Racing to integrate Trimble technology into RFK’s operation through its Tek Alliance. RFK Racing, in its 38th season in 2025, features an ownership lineup pairing one of the sport’s most iconic names, Jack Roush, along with NASCAR Champion Keselowski and Fenway Sports Group owner John Henry. Roush initially founded the team in 1988 and it has since become one of the most successful racing operations in the world, propelling him to be the first NASCAR owner to amass 300 wins and capturing eight championships, including back-to-back NASCAR Cup titles in 2003 and 2004. Keselowski, a former owner in the NASCAR Truck Series, is the 2012 NASCAR Cup Series Champion. In 2007, Roush partnered with Henry—who also owns Major League Baseball’s Boston Red Sox, English Premier League’s Liverpool FC and the NHL’s Pittsburgh Penguins—to form Roush Fenway Racing.
Off the track, RFK creates NASCAR marketing solutions, including multiple award-winning social media, digital content and experiential marketing campaigns. Visit rfkracing.com and follow the team on all social platforms @rfkracing.
Trimble is a global technology company that employs more than 12,000 people worldwide and serves customers in over 175 countries. The company reported $3.68 billion in revenue in 2024. For more information about Trimble, visit: www.trimble.com.
